Our brand new lusciously delicious dairy free ice creams have arrived. Even the most elaborate premium dairy ice creams have met their match as we take dairy free ice cream into a whole new world, bursting with schmoozles of nutty caramel sauces, trumpets of rippling raspberries and swoons of truffley swirls. We are very proud of our new flavours and hope you enjoy them too. Oh and pretty, pretty new packaging as well, designed by our inhouse creative team. Who needs ‘premium’ dairy ice cream?
After a year and a half’s intensive development, new recipes, new ingredients, new processes (and lots of hard work taste testing!) we are delighted to reveal four brand new flavours; Caramel Pecan Praline, Raspberry Ripple, Chocolate Salted Caramel and Hazelnut Chocolate Truffle. Alongside these, our popular favourites Hunky Punky Chocolate and Keep Smiling Vanilla M’Gorilla complete the range. And because we can’t keep making everything we have stopped Coconut Hullabaloo, Pompompous Maple Pecan and Feisty Rollercoastery Ginger. We know that these farewells will be sad news to some of you. Apologies. But we hope you cheer up soon when you discover the new arrivals. Each flavour is made with just a handful of the finest organic ingredients and they’re all dairy free, soya free, gluten free and made without refined sugar. In short, ice cream doesn’t get much healthier – or more scrumptious – than this!
And of course a new generation of dairy free ice creams deserves beautiful new pots, so we’ve been busy making sure that the outside of our ice cream tubs do justice to the yumminess inside. Our new pots are colourful and bold with intricate hand-drawn patterns and layers of enchantment inspired by the beautiful schmoozles and dreamy chwoozles of the ice cream itself.
Instead of using dairy based ingredients, all of our ice creams are made using cashew nuts, which are blended together to make a creamy base. We then use a select few vibrant, organic ingredients to create each uniquely individual flavour. Instead of sugar we use agave or coconut syrup to provide a gentle sweetness and we don’t add stabilisers, emulsifiers or flavourings – we like to keep it simple and natural. What’s more these gorgeous new ice creams have at least 70% less saturated fat than the leading dairy ice cream so they’re not only a match for them when it comes to taste!
We have just sent the first batches to our wholesalers and they are now finding their way through to our independent stockists. Please be patient and ask in your local store if you can’t see them. Additionally all large flavours will be available from Ocado next week; some will be in Waitrose from mid October, and we’re waiting for confirmation on flavours and timings from Holland and Barrett. So discover, indulge and enjoy and don’t forget to let us know what you think too, by posting on Facebook, Twitter or Instagram with the #boojabooja.