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Helping Others

Booja Blog|Helping Others|A gorilla hugging its baby in Africa’s Virunga National Park

Booja-Booja: making delicious chocolate truffles and helping others.

We like to help charities that make a difference and align with our ethos. We support two charities every year, one ‘nearby’ and one ‘faraway’. The two selected charities share 5% of our profit. In addition, we support employees who seek sponsorship for charities, where their personal involvement helps raise awareness and funds.

We currently support:

Fauna & Flora International

The vanilla extract we use in our Keep Smiling Vanilla M’Gorilla Ice Cream Alternative is from Africa’s Virunga National Park, home to the critically endangered mountain gorilla. Farming the vanilla helps support the park’s precious ecosystem. The vanilla farmers have a close relationship with the park authorities and this industry gives them a chance to make a legal living without resorting to cutting down trees and poaching. In this way, vanilla farming both supports the local community and protects the precious natural environment. There are currently less than 800 Mountain Gorillas.
Every time a customer buys a large or small tub of Keep Smiling Vanilla M’Gorilla, Booja-Booja donates 15% of the profits to Fauna & Flora International who play an import role within the International Gorilla Conservation Programme.
There is an image of a mountain gorilla on our Keep Smiling Vanilla M’Gorilla Ice Cream Alternative packaging to demonstrate this link-up. As well as contributing financially to the important Gorilla conservation work, we also help to raise awareness of the precarious plight of these amazing creatures.
To find out more click here.

Total Ensemble Theatre Company

We are delighted to support Total Ensemble in Norwich – an extraordinary inclusive theatre company dedicated to creating high quality drama with integrity and beauty at its heart. Their refreshingly inclusive approach involves disabled and able-bodied people working side by side, sharing their passion for drama and performance. The unique pieces that Total Ensemble create together are stunningly beautiful and extraordinarily moving. Do go along yourself if you get the chance.
To find out more please click here.




  1. Carolina

    You icecream is both healthy and delicious. Congratulations. I love your mission.

    • louise c

      Thank you, that’s great to know. We hope you’ll keep enjoying our ice cream and our chocolate truffles.

  2. charlotte whiteside

    Hi ! 🙋 just tried your truffles for the first time and Wow is all I can say ! They taste rich and full of flavour and I am chuffed to bits to be able to eat chocolate again. I’ve recently had to try to cut out gluten, lactose, refined sugar and meat and I feel so much better for it. But I didn’t realise I would still be able to eat amazing chocolates. It’s a bit of a foodie adventure and my next expedition will be to head and find a shop selling your ice cream. Don’t stop what you do, you make a BIG difference, thank you 😘

  3. Rie

    Great ART to make such healthy and heavenly chocolate(got a truffels present)!!!thankyou !!! Now up to the icecream… also the packaging

  4. abigail hansen

    I am trying to become a vegan and even though it is proving a tough challenge i am slowly making progress! I have come across your brand and as you do vegan products i am so excited to try, but before i but i would absolute love if you could possibly send some samples or even a coupon/voucher for your products to help me along my vegan journey!
    Thank You!
    Abigail Hansen

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