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We are over the moon to be part of the exciting new pop-up coming to Tate Modern this week! Pure Filth is a new food concept combining decadent cuisine with truly nutritious ingredients or as some like to call it, healthy junk food.

This inspiring new concept has been launched to coincide with the Amedeo Modigliani exhibition at the museum. Nutritionist Rosemary Ferguson and chef Gizzi Erskine are hosting the pop-up over 3 weekends, starting this Saturday and ending on 10th December.
Gizzi & Rosemary backshot

We’re thrilled that our Booja-Booja ice cream will be the star ingredient of the pop-up’s signature milkshake, which uses either our award-winning Hunky Punky Chocolate Ice Cream or Keep Smiling Vanilla M’Gorilla.

Van & Choc 500ml

The menu will feature beetroot buns with a choice of black bean patty with either beetroot ketchup, burger sauce, roast garlic aioli, sticky bulgogi sauce or korean spicy mayo, kimchi. The all-important sides will consist of sweet potato fries, greens with lemon and almonds, chicory and raddichio with radish or spring onion and mint.

Pure Filth meal

Pudding’s not been left out, baked apple pie bars are included (plus another surprise from us) and don’t forget to order our Booja-Booja house milkshake – vegan and made with our award-winning Booja-Booja ice cream, available in chocolate, banana or strawberry shakes. Gizzi Erskine told us: “These babies are UNBEATABLE.”

The full menu is vegetarian (vegan on request).

The event also sees artist Jake and Dinos Chapman’s unique, limited edition, lunchboxes, underscoring how special and ‘one-off’ the pop-up will be! If you choose a ‘UnHappy Meal’ you’ll also receive a Two-pack of Booja-Booja Chocolate Truffles!


Pure Filth:

Saturday 25th and Sunday 26th November

Saturday 2nd and Sunday 3rd December

Saturday 9th and Sunday 10th December

The Tate Modern, Bankside, South Bank, SE1 9TG



What’s goes in our ice cream?

Pure love. Oh and just a handful of simple organic ingredients (between 4 and 7 ingredients). Agave syrup or coconut syrup provides gentle sweetness across the six flavours – you won’t find any refined sugars or sugar-rush highs in Booja-Booja ice creams. Plus they have the added bonus of having at least 70% less saturated fat than leading dairy and vegan ice creams.

Vanilla with ingred

Booja-Booja ice creams are free from DAIRY, GLUTEN and SOYA. Meaning that not only do they rival their counterparts on taste but on nutritional and free-from credentials. Rather than a long list of stabilisers, emulsifiers, flavours and other chemicals, all six flavours are made with the finest, ingredients and without preservatives or other additives.

In addition to being on the menu at Pure Filth, Booja-Booja dairy free ice creams are also available from independent health food stores, Ocado, Planet Organic, Wholefoods, Holland and Barrett and Waitrose at an RRP of £5.99 (500ml) and £1.99 (110ml).


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