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There’s nothing quite like a bite of chocolate to help all your cares melt away (if only for a moment). Scientists tell us that eating chocolate releases neurotransmitters and endorphins which can be mood-lifting and trigger feelings of intense well-being and happiness. Yes, that ‘chocolate high’ isn’t all in your mind! Is it any wonder the Aztecs prized cocoa so highly and that chocolate has become so closely associated with love, romance and passion? When you buy organic chocolate you can enjoy your moment of pleasure in the happy knowledge that what you’re eating is made from cocoa beans that have been grown naturally, without harmful pesticides and chemicals. That means a healthier environment for the cocoa farm workers, a better environment for wildlife and fewer toxins in your diet too. That blissful chocolate experience just got even better!

Booja Blog|Cacao Trees in Ecuador|Where do our ingredients come from?

So what makes organic so special? According to the International Federation of Organic Agriculture Movements organic agriculture should sustain and enhance the health of soil, plants, animals and people; it should be based on living ecological systems and cycles, work with them, emulate them and help sustain them and it should also protect the health and well-being of current and future generations and the environment. In order to be classified as ‘organic’ farmers and food manufacturers have to meet very strict criteria based on these principles. So when you buy organic chocolate you can have confidence that the ingredients in your bar or truffle have been produced with the the future of the planet in mind.

Truffles on the enrober, filtered

Most of our Booja-Booja organic chocolate truffles are made from cocoa grown in the Dominican Republic. The Dominican Republic is the world’s biggest exporter of organic cocoa with hundreds of thousands of acres – divided up into thousands of farms – all dedicated to growing organic cocoa beans. As demand for organic chocolate increases more and more cocoa farms will embrace the principles of organic production.


The UK chocolate market is worth a hefty £3.5 billion a year with most people in the country spending around £2 a week on this yummy treat. At the moment only a fraction of the chocolate bought is organic but that means that the potential for change is enormous. If we all make the switch and choose organic over non-organic chocolate we could be a real force for positive change. So next time you’re treating yourself to a little chocolate or choosing a chocolate gift for someone you love think about our planet and make it organic. After all, what better way than chocolate, the feel-good food of love, to spread the good news about organic?




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