Back to Blog
Category: General

Truffles on Tour

NEW BOOJA-BOOJA TRUFFLES TOUR BRITAIN THIS ORGANIC SEPTEMBER

We are so excited to tell the world that we have created two new chocolate truffle flavours, our first in more than four years. Honeycomb Caramel and Toffee Strudel (RRP £3.79) are melt-in-the-mouth, exquisitely delicious dark chocolate truffles, carefully crafted to enchant and delight.

The truffles are made with just a handful of simple, organic ingredients and like all our mouth-wateringly delicious Booja-Booja products, they are dairy free, gluten free, soya free and vegan.

The Honeycomb Caramel truffle is a little mouthful of magic; blissfully smooth vanilla caramel chocolate truffle sprinkled with crunchy golden honeycomb. Toffee Strudel is sensationally sophisticated, featuring juicy cinnamon apple and chewy toffee pieces enrobed in a silky-smooth dark chocolate ganache.

We’re even more excited to announce that these two incredibly delicious new varieties will be available to sample for free for 30 days as part of the ‘Booja-Booja Truffles on Tour’ event being held across 60 locations in the UK this autumn as part of Organic September. 

Starting on Organic Saturday, Saturday 15 September, independent health food and wholefood shops, farm shops and delicatessens will be hosting Truffles on Tour dates up and down the country, with free sampling events for 30 days from Saturday 15 September at Selfridges in London, and running until Sunday 14 October ending in Newcastle upon Tyne. Truffles will also be available to sample for free at more than 50 locations in England, Scotland and Wales.

For full Truffles on Tour locations click to enlarge the tour poster below!

In an exciting departure from its previous ‘chocolate box’ packaging, Booja-Booja is presenting the new flavours in a stylish redesign: elegant sleeves designed especially for everyday enjoyment, friendly sharing and other little moments. They are part of a new-look Six Truffle Treat Pack range which also features bestselling favourites such as Hazelnut Crunch, Fine de Champagne and Almond Salted Caramel.

Booja-Booja Six Truffle Treat Packs

 

Made with pure, simple, organic ingredients and containing no artificial additives, preservatives, emulsifiers, acidity regulators or stabilisers, our yummy Booja-Booja chocolate truffles melt in the mouth and are deliciously delicate.

Years of Booja-Booja truffle testing has revealed that to maintain their flavour, texture and most delicious condition, Booja-Booja Chocolate Truffles should be kept chilled, meaning that unlike conventional chocolates, the new Six Truffle Packs can now be found in the chiller cabinet in stores and are chilled throughout their whole distribution chain to ensure maximum freshness and deliciousness for all customers.

The Six Truffle Treat Packs, including new Honeycomb Caramel and Toffee Strudel Truffles, are being rolled out to independent health food stores, farm shops and delicatessens across the UK including London’s Planet Organic, As Nature Intended and Wholefoods UK shops and Selfridges ready for the start of Truffles on Tour.

The new-look chilled chocolate truffle collection will be extended with the launch of a range of an exciting 12-Truffle Box and The Wonderbox, a showstopping selection box of twenty chocolate truffles! Full details of these ranges will be available later this autumn.

 

 

3 Comments

  1. Anne Irwin

    No visits to Edinburgh 😂. You have lots of fans here and lots of healthstore. Pity.

    • Kirsty

      Hi Anne, we did try to get a location in Edinburgh, but it wasn’t to be this time round, sorry! We hope to hold more sampling events in the future, and will try to recruit a participating retailer next time.

  2. Gail Brake

    Love ‘em, they actually taste like normal chocolate. Can’t wait until Christmas when I intend to eat my bisy weight in them……..and I’m no size 8! 😂

Leave a Comment