The Booja-Booja Company was born in 1999 ... and now here we are.

What is Booja-Booja
all about?

Booja-Booja offers you delicious moments of beautifully sweet pleasure that help brighten the faces of friends and loved ones … and to occasionally quietly enjoy on your own and smile. Exquisite melt in your mouth chocolate truffles and scrummy dairy free ice cream – all whispering to your senses.

Our recipes have the perfectly minimal number of simple organic ingredients and everything is vegan, as well as dairy, gluten and soya free. And then comes the ongoing tweaking – all in pursuit of the holy grail of pure perfection.


We are also passionate about how we go about things. How we function as a company. Respect and kindness are close to our hearts and guide our relationships inside and outside of the company. And we do our best to be open and honest and do what we say we will do, because we like trust and cooperation.

We also love playful tickles of joy along the way…. just because life is more fun like that. And this gentle playfulness inevitably bubbles its way into our products.

Whilst utopia may be as ephemeral as a fleeting kiss, what brings more aliveness than its pursuit?

Or, in the words of Mister Booja-Booja himself: Everyone needs a little Booja-Booja now and then ….

The meaning of Booja Booja

Booja-Booja is the feeling, the sound that flows with first bite …
It’s pleasurable oneness with all that is arising … pure enjoyment
It’s partying till sane … and not a moment longer
It’s noticing we are not in paradise … and loving anyway
It’s lying guiltless on sumptuous pillows … mere delight.
Melt in the pure happiness and simple joy of Booja-Booja and …
Relax; nothing is under control.

Our man in Europe

Our good friend Petrus owns and manages Booja-Booja central Europe. He is our main export partner and distributes Booja-Booja in Germany and Switzerland. We have been working together for 10 Years. A delightfully good hearted man.